Rented Land: Why Agents Should Not Build on Social
You tell clients that owning beats renting. The same is true for your marketing. Instagram organic reach is down to 3.2%. Build on land you own.
- build to compound
The Notebook
Every entry, newest first.
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Growing Shadows: A Photograph
A black and white frame from a spring walk. The eye travels from order at the bottom of the picture to chaos at the top.
- photography
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This One Weird Trick: There Is No Trick
Lawrence of Arabia had the answer: the trick is not minding that it hurts. There is no shortcut in business or creative work. You put in the reps.
- the craft of marketing
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Efficiency Is the Enemy of Creativity
I over-indexed on efficiency and it starved the creative work. The fix was not working harder. It was adding friction on purpose and changing the room.
- the craft of marketing