Rented Land: Why Agents Should Not Build on Social
You tell clients that owning beats renting. The same is true for your marketing. Instagram organic reach is down to 3.2%. Build on land you own.
Pencil Pusher
A digital notebook by Brett Godfrey.
Notes on Real Estate Marketing
I’m Brett. This is my notebook.
I’ve spent fourteen years in real estate marketing. Today that means running Bright Rocket, a marketing agency for small real estate teams, and working as Growth Marketing Manager for the JanusGroup in Seattle. I write here about what the work teaches me: SEO, content, and the systems that make them compound.
From the Notebook
All entries →-
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Growing Shadows: A Photograph
A black and white frame from a spring walk. The eye travels from order at the bottom of the picture to chaos at the top.
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This One Weird Trick: There Is No Trick
Lawrence of Arabia had the answer: the trick is not minding that it hurts. There is no shortcut in business or creative work. You put in the reps.