Hello, there.
I’m Brett, a marketer writing at the intersection of creativity, leadership, and strategy.
Latest Blog Posts
The Clash, Influence, and Inspiration
Happy International Clash Day! One of the first cassettes I owned was London Calling by The Clash. I don't remember exactly how I ended up purchasing that white tape. Still, I like to think that a snobby record store employee like Barry in High Fidelity turned to me...
DeepSeek and Competitive Advantage
OpenAI and Anthropic just saw their competitive advantage in generative AI change drastically in the last few days. Their billions of dollars in spending (and funding) aren't turning out to be quite the protective moat around their business like they thought. The...
Rented Land and TikTok
TikTok TikTok has had an eventful January. After a bit of back-and-forth over the weekend, TikTok went from normal - available to use and download on the App Store and Google Play - to completely unavailable. Then it came back online, but with a bit of a hiccup which...